ABOUT
VIRTUALLY HUMAN STUDIO
(VHS)

Launched in 2019, our flagship game, ZED RUN was the first of its kind to be built on blockchain. Catapulting the studio into the spotlight, gaining worldwide attention from community and securing Series A funding from a16z, TCG, Red Beard Ventures and Greylock.

The protagonists for mainstream adoption, the popularity of a breathing NFT, caught the attention of many iconic brands keen to jump on the track, sponsorships with Budweiser, NASCAR, Netflix, Atari ensued (to name a few).

UNAPOLOGETICALLY ENTERTAINMENT

At Virtually Human Studio, entertainment is not just our mission; it's our mantra. We are passionate about crafting products that embrace change, foster communities, and evoke powerful emotions through rewarding experiences. Our rebellious spirit drives us to defy conventions and embark on the unexpected.

BRIDGING REALITIES

We are trailblazers in using emerging technologies in gaming, sports, and mixed reality to bridge the chasm between the physical and virtual worlds. Our vision extends far beyond traditional entertainment. We aspire to create experiences that are immersive, inclusive, and transformative.

OUR VISION

At Virtually Human Studio, we're building the future of virtual sport through player driven entertainment. The ZED Suite reflects our commitment to innovation, accessibility and long term sustainability in Web3 gaming, moving beyond speculation to drive mainstream adoption. Relentless in pushing boundaries, we're redefining the space for the masses.

Our Leadership Team

Our Leadership Team

Our Leadership Team

Nir Efrat

Nir Efrat

CEO & Director

Focused on building the future of digital sports through scaled teams, sharp product strategy and global tech delivery. Former exec at King, Dots and Take-Two. Brings 20+ years in gaming and innovation.

Geoff Wellman

Geoff Wellman

CTO and Co-Founder

Leads technical vision and platform architecture for VHS. A serial entrepreneur with experience scaling greenfield products across energytech, healthtech, edtech and entertainment.

Nick Ciesinski

Nick Ciesinski

Head of Product

Leads product design across gameplay systems, economy, and player experience. Background in mobile gaming and Web3, with experience at AppLovin, Big Fish, and Aurory.

Ryan Trost

Ryan Trost

Chief of Staff

Drives token design, game economy and strategy. Background in equities trading and founder of Know Your Horses, a third-party analytics suite for ZED RUN.

Katie McCord

Katie McCord

General Counsel

Legal expert with 5+ years in gaming and sports betting. Experienced in skill-based gaming and affiliate marketing. Focused on emerging tech and Web3 regulation.

Alex Kruger

Alex Kruger

Head of Data

Oversees data systems for competitive gameplay. Former software engineer turned machine learning and data science lead. Experience in scientific research and betting industries.

Caroline Page

Caroline Page

Head of Communications and PR

Defines brand narrative and strategic comms. Brings cross-sector experience with a focus on scaling storytelling and positioning VHS at the forefront of Web3 gaming and digital sport.

Ian Peacock

Ian Peacock

Head of Players

Leads player strategy, engagement and community insight. A longtime ZED RUN player with a decade of experience in product development for sports betting, mobile gaming and Web3.